How Spanx Transformed Operations with AI. A partnership with Glia Intelligence to move faster, work smarter, and unlock company-wide efficiency.
At a Glance
Industry
Apparel & Retail
Challenge
Slow product launches, scattered data, manual processes
Solution
AI-powered workflows across product, marketing, analytics, and operations
Key Results
50%+ efficiency gains in product operations; weeks of work reduced to minutes across multiple functions
The Challenge
Spanx is a brand built on innovation, but internal processes hadn't kept pace with growth. Product launches were taking too long. Data was scattered across PDFs, spreadsheets, and slide decks. Leadership waited weeks for answers to straightforward business questions. And manual workflows across merchandising, influencer operations, and analytics were limiting the team's ability to scale.
“It was taking too much time to launch products on spanx.com. That was the nut we were trying to crack.”
Kyla RobinsonFormer SVP Digital Product & Transformation, Spanx
The Solution
Spanx partnered with Glia to bring AI into their day-to-day operations starting with a focused pilot on product attribution and copywriting, then expanding across marketing, analytics, influencer operations, and engineering. Rather than a lengthy discovery phase, Glia embedded directly with Spanx's teams, mapped their actual workflows, and delivered working solutions within the first month.
Product attribution & copywriting
Built a unified product taxonomy and AI-driven workflow, replacing a manual process that spanned 6 teams.
Self-serve analytics
Gave leadership direct access to business insights without waiting on analyst queues.
Influencer operations
Automated order processing that previously relied on manual spreadsheet work.
Marketing
Launched AI-generated post-purchase email series and audience segmentation.
Engineering
Increased development velocity while streamlining the team.
The Results
Within 12 months, Spanx moved from scattered AI experiments to company-wide transformation.
Marketing
54%
Efficiency Improvement
In product attribution and copywriting. Days of hunting through scattered docs replaced by minutes with AI.
Data
Weeks → minutes
Analytics Turnaround
Leadership went from weeks to minutes for marketing, sales, and inventory analysis.
Sales
Automated
Sell-In Deck Generation
Product info, imagery, and positioning compiled automatically — reducing manual effort and error.
Engineering
Leaner ops
Streamlined Team
Reduced manual operations and lowered costs through AI-assisted engineering workflows.
Cultural Shift
“Is there a smarter way?”
Default Question
Teams across the company now default to asking this before starting any workflow.
Expectations completely changed.
Now teams default to asking, ‘Is there a smarter way to do this with AI?’
If this resonates, let's build something.
We partner with leaders who are serious about transformation. We start small. A focused project with a single team. The work speaks for itself.